Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.
Client:
For each podcast episode, the client requires a podcast description, time stamp descriptions, an email to send to their list, and a blog post linked to the content of the episode. The tone needs to be authoritative but friendly and approachable. The hosts speak as professionals who have deep experience in the tools and tactics they teach. They know what they’re talking about, but have a healthy dose of humility and always explain the “why.” It's important not to come across as bossy, arrogant or overbearing with their message.