Brandi Jordan has been helping new families grow, adjust, and find balance for almost two decades. Brandi is a Board Certified Lactation Consultant, Pediatric Sleep Specialist, Newborn Care Specialist and a Postpartum Doula. The Dear Doula Podcast was created to
provide weekly support, advice, inspiration, and practical tips to make the parenting journey not only easier, but enjoyable.
The podcast promotion materials needed to include an episode description for the hosting platform, a blog post on the topic, a weekly email, and social media posts to promote new episodes. The materials needed to emphasize the sense of calm within Brandi's brand voice and accurately represent the expertise of Brandi along with her guest speakers. It was important to create a sense of community to the audience as Brandi wants this podcast to be the parenting village families need when raising children.
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Solution:
The materials were designed in a way which allowed Brandi to gain maximum use across various platforms and the social media captions below follow the problem-agitate-solve format to entice readers to download and listen to the episode.
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