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Client:
Challenge:
Solution:
The podcast description and blog post are SEO optimized to boost visibility, which has helped this new podcast rise to #38 in the medicine category in the U.S.
The pull quotes are included in social media posts and feature in the weekly email as well.
Social Post:
Matthea Rentea MD, Board certified Internal Medicine and Obesity Medicine
As someone with her own lifetime weight struggle, Dr. Matthea knows how hard it can be to lose and maintain weight loss. Matthea Rentea MD leads discussions on obesity and chronic weight management. Her guests range from experts in the fields that intersect with obesity and wellness, to individuals successful in their weight journey.
This is a brand new podcast, so the promotion materials were especially important to build awareness and increase downloads. The writing needed to capture the educational and scientific tone of Dr. Matthea's voice, whilst enticing the right audience to listen to the episodes. The secondary aim of the promotion materials was to encourage listeners to join the podcast email list.
Blog Post:
Email:
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