Client:
Optimize Me Nutrition
'The Consistency Podcast'
Podcast Promotion Materials
The podcast promotion materials are required to increase downloads of the podcast 'The Consistency Project' to Optimize Me Nutrition's audience. The project needed to capture the educational and informative tone of the brand, whilst enticing their audience to listen to the episodes. The client also emphasised the desire to have SEO optimized content in these materials. The secondary aim of the promotion materials was to encourage listeners to join the email list.
Solution:
This particular episode was a roundup of questions asked by listeners and hot topics in the nutrition world. As there was not one particular focus to the podcast, I selected the most engaging topic from the episode (The Game Changers documentary) to focus on in the blog and email content to draw potential listeners in. The materials are informative without giving too much information away so that readers are left wanting to find out more through downloading the episode.
Blog:
Email:
Optimize Me Nutrition
Challenge:
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